Playbooks
Practical, one-time-purchase Playbooks for DTC and ecommerce marketers. Instant download.
Diagnose it yourself.
Each Playbook is a finished PDF you can put to work today.
The DTC AI Team Playbook
The five roles AI can take on in a DTC brand, with a five-step setup, a starting prompt and a number to watch for each, plus a 30-day rollout.
- Support, creative, reporting, content and operations
- A starting prompt for every role
- Guardrails that protect the brand
- A readiness scorecard
GEO + AI Search Visibility
How AI search decides what to cite, how to test your own visibility today, and what tends to move the needle.
- Ranking versus being cited
- A practical way to test your visibility
- Content and mentions that models trust
- A monitoring cadence
The DTC Website CRO Checklist
Organised the way we review a site: work through it in order, tick what is right, and treat anything unticked as your next sprint.
- Homepage and product page
- Cart and checkout
- Mobile, trust and speed
- How to prioritise what you find
The Meta Ads Audit Playbook
A structured way to look at your own ad account and find out what is actually happening underneath the top-line numbers.
- Account structure red flags
- Creative fatigue and a testing framework
- The metrics that matter beyond ROAS
- A one-page scorecard
Your Playbook price transferred as a credit towards all services.
Buy a Playbook, then put its price toward any audit, bespoke service or AI Team Setup. Details at checkout.
Prefer it done for you?
Start with a diagnosis. Everything we recommend follows from what the audit finds.
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